Launching a website used to be a challenging task. Thanks to platform OpenSouce, creating a site is now easier than ever. The platforms offers the most advanced tools for building websites, including dozens of spectacular website templates and the powerful drag & drop editor. But we’re not stopping there. If phase one of the process is to create a website, we consider it our duty to guide users unto phase two – increasing site traffic.
Promoting your website to reach wider audiences is a multi-tiered process. One of the first steps is to find valuable websites and online platforms that allow you to highlight your site’s URL in one way or another. To save you the leg work, we compiled a list of 36 great places for promoting online content. These links will help you establish your online presence one by one. Some work with a simple URL submission while others require a more strategic approach, but they all share one thing – they are free of charge.
Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?
If you're finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.
A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website's user experience, functionality, and appropriately complements your content.
Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It's easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.
So, what do you need to know to start improving your web design?
To answer that, here are 14 website tips to ensure that you're going in the right direction in your redesign and are assuring you aren't turning visitors away.
14 Tips for Improving Your Web Design
1. Have a Plan
Don't just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer's journey from the first time they visit your website to the moment they become a customer.
What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps nurture leads through the sales funnel.
You want to design your website for the next step, not the final step. It's all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer. Then, use this data to map out your strategy.
Launching a website used to be a challenging task. Thanks to platform OpenSouce, creating a site is now easier than ever. The platforms offers the most advanced tools for building websites, including dozens of spectacular website templates and the powerful drag & drop editor. But we’re not stopping there. If phase one of the process is to create a website, we consider it our duty to guide users unto phase two – increasing site traffic.
Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?