The hash symbol has become an important tool in social media platforms. It began with Twitter but later spread to other social media platforms such as Instagram, Facebook, and Pinterest. The hashtag is used to relay important messages to the audience of your choice and is an important tool to reach your clients. But, when using hashtags, the following tips should be put into consideration. You can use a wide array of Instagram and Twitter tools to get the most out of our hashtag strategy.
1. Hashtag Strategy Based on the Platform
You must understand the social media you are using. Depending on that platform, you can change or execute the desired results. Research done by the buddy media shows that tweets that include hashtags have double the engagement than those without. Yet, those that include more than one hashtags have shown a significant drop in engagement. Contrarily, on Instagram, posts with many hashtags usually have a higher interaction than those with few. But, the use of hashtags on Facebook has not shown any evidence of their effectiveness
Read more: 10 Simple Steps will Make Your Hashtag Strategy Better
